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Individual Instant Rewards
The humble stamp card, finally digital.
A fixed reward, granted on the spot. No tiers, no timing, no small print.
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Live across Europe · GDPR-native
The Loyalty Platform for Small Shops
Loyalty that finally works for small shops.One platform. Two apps.
Gamma is the only platform that works for both sides. Gamma Business turns any merchant phone into a full reward operation. Gamma Wallet holds every card a customer will ever earn.
GDPR-compliant·€0 hardware
The Problem
Loyalty today is cluttered across plastic and disconnected apps.
Wallets full of plastic, phones full of single-brand apps, and merchants paying for systems that delivered 20% redemption on a good day. We rebuilt both ends.
— The Gamma Team17
Loyalty cards · average wallet
20%
Traditional redemption rate
9
Single-brand apps · average phone
Gamma Business
(for merchants)
Small businesses pay enterprise prices for loyalty programs that don't stick.
Wallets are cluttered with plastic cards, phones are full of single-brand apps, and merchants are paying for systems that deliver 20% redemption at best. Gamma rebuilt both ends — your customers come back more often, and you can run your program directly from your phone.
+30%
Average increase in repeat visits with a loyalty program
5 min
From signup to your first reward program live
2 sec
To validate a reward at the counter, every time
Eight reward models, one app
Stamp cards, tiers, memberships, community pools, and more. Pick what fits your business today and change it as you grow. No developer needed.
Scan and done at the counter
The customer shows their QR code, you scan it, and the reward applies in under two seconds. Every redemption is logged automatically so nothing slips through.
EU compliance handled for you
The 200 euro per-customer cap is tracked in the background. You stay on the right side of the rules without needing to read every regulation.
See what is actually working
Live engagement data shows which rewards bring customers back and which ones do not. Your whole team can access it on any device.
Time is Precious
A loyalty program live in five minutes.
I downloaded the app between the morning rush and lunch. By the time I pulled the next espresso, my stamp card was live and my first regular had already scanned in. I kept waiting for the complicated part.
— Marco, coffee-shop owner, Milan 5min
Average time to launch your first program
€0
Hardware, setup, and integration costs
30sec
Staff training per new hire
Gamma CRM
(included with Gamma Business)
Every value in, every reward out.
Gamma Business is not only where you run your loyalty program — it is where you watch it. Purchases, rewards, direct credits and redeems, tracked week by week, with a named transaction behind every number.
The four numbers that matter
Purchases taken, rewards given, direct credits issued and rewards redeemed — as running totals, and as a chart you can step back through week by week.
Every transaction, named and typed
Who it was, when it happened, how much, and whether it was a purchase, a reward, a direct credit or a redeem. Your whole history, not a summary.
The whole program in one place
Reward levels, membership levels, discount levels and direct credit settings. Locations, staff logins, cards, reviews and client groups. Change it here, it applies at the counter.
Reach your customers when it counts
Message the customers who actually shop with you — in the app, by push notification, or by email. One broadcast a week, reaching up to 100 customers, is included; raise it when you need more.
Register free in the Gamma Business app. Once you are in, the full dashboard opens on the web at business.gamma-wallet.com
Gamma Wallet
(for customers)
Every reward in one loyalty app, ready when you are.
Stop hunting through old texts for promo codes or digging out a paper stamp card. Scan any Gamma QR code at a shop counter, and your reward card is in your wallet instantly. There is no account to create, no email to confirm, and no password to remember. Just scan, and you are in.
0
Forms to fill in to join a program
2 sec
To add any card from any Gamma merchant
1 tap
To delete everything if you change your mind
Every card, sorted for you
Stamp cards, memberships, community pools, and store credit. From your favorite bakery to your gym, everything stacks neatly in one app so nothing gets lost.
Join with QR in two seconds
Walk up, point your camera at a Gamma QR code, and the card is yours. No form, no email, no waiting.
Private by design
Phone and nickname only. That is all Gamma ever sees. No biometrics leave your device, and one tap deletes everything, permanently.
Gamma Community
(for companies, clubs and associations)
Your members, better off everywhere they go.
A company, club, union or association registers as a community, gets approved, then agrees terms directly with local retailers. Members get it automatically in Gamma Wallet — nothing to print, nothing to claim, nothing to remember at the counter.
Register and get approved
Register your community once. Approval is a real step, and that is what makes your membership worth something to a retailer.
Share the work
Add managers so HR, a club secretary or an office manager can run it together — and remove access the day someone leaves.
Agree terms with retailers
A retailer sets a reward percentage for your community specifically. They keep the switch: the service has to be active on their side before your members see anything.
Distribute credit, message members
Put a balance in your members’ wallets, evenly or targeted, see what has been used with each retailer, and message the whole membership when something changes.
Communities register and are managed on the web at community.gamma-wallet.com
In The Wild
Your loyalty goes everywhere you go.
The bakery's stamp card next to the gym's VIP tier next to the coffee shop's community pool — all working the same way, from the same app.
2sec
Time to add a new card
0
Personal data we ever sell
16
Languages, live across Europe
Eight reward models
Pick any one. Mix them all.
Every business is different. Pick the reward model that fits yours — run one main program at a time, and layer Direct Credit on top of any of them for spendable in-store balance. All eight share the same simple mechanics, the same EU compliance, and the same one-scan redemption.
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Layered Rewards — tiered loyalty model
Your best customers earn more. Automatically.
Tiered rewards that scale with spend
A reward that grows with loyalty. First-time visitors get a small reward. Regulars get a bigger one. The reward scales with how loyal the customer actually is, so your budget goes where it matters most.
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Layered Discounts — tiered discount model
A discount that rewards patience.
Automatic discounts that grow with loyalty
Give your returning customers a better price the longer they stick around — without slashing margins from day one.
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Membership Program — loyalty tiers
Turn regulars into members.
Subscriptions · VIP access · recurring revenue
Offer paid memberships with exclusive perks, priority access, and predictable monthly income — no separate platform required.
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Direct Credit — store credit model
Store credit, minus the envelope.
The reward that behaves like cash in your shop
Grant credit the customer can spend across your shop, in any amount, at any visit. Flexible for them, predictable for you.
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Community Deposit Pool — community loyalty
Deposit together, reward everyone.
Gamma's signature model · 87% redemption
Customers pay a small deposit upfront to join the pool. Real deposits build the reward together. Hit the target together, and everyone gets a payout worth far more than they put in. Miss it, and deposits are returned in full. Everyone wins.
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Community Purchase Pool — community loyalty
Buy at the counter. Unlock with the community.
Community rewards without the upfront deposit
Same community mechanics as the deposit pool — without asking customers to pay upfront. Everyday shopping quietly turns into a shared reward at the end of the month.
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Incremental Rewards — loyalty that grows per visit
The more often they come, the more they earn.
A reward that grows with every visit
Start customers at a modest reward and let it grow with every visit — a built-in reason to come back tomorrow.
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Incremental Rewards — loyalty that grows per visit
Build an incremental program →See details →Terms in plain language
Our terms, the way we'd explain them in person.
Two short reads — one for merchants, one for customers — covering what Gamma promises, what you agree to, and how each side keeps its end of the deal. The full legal version lives on its own page, one click away.
For merchants
If you run a shop, here's the deal.
- You run your shop. We run the loyalty rails.
- No setup fees, no hardware to buy, no POS integration.
- Every reward respects the €200 per-customer EU cap — Gamma tracks it for you and warns before a customer reaches it.
- You are responsible for honouring rewards you create; Gamma provides the tools, not the goods.
- Delete your merchant account any time. Customers keep balances they've already earned, subject to local law.
For customers
If you use Gamma Wallet, here's the deal.
- You must be 16 or older to use Gamma Wallet.
- We ask for a phone number and a nickname. That's it.
- Your rewards are contracts with the merchant who issued them, not money in a bank account.
- You can delete your account any time. One tap — your data is erased immediately, with no 30-day wait.
- Gamma is governed by EU law (Regulation 2016/679 for privacy) and the jurisdiction of our registered EU office.
Security & privacy
(GDPR-native)
Built for trust. Built for Europe.
We treat privacy the same way a good shopkeeper treats a regular's name — with respect, discretion, and the understanding that it's not ours to give away. We keep only what we need to make loyalty work, and we delete the rest the moment you ask.
- ✓
Data minimisation by default
Phone number and nickname. Email is optional. Nothing else.
- ✓
No biometrics leave your device
Face ID & fingerprints stay on your phone, always.
- ✓
EU-only data storage
GDPR-compliant servers in the EU. Encrypted in transit and at rest.
- ✓
One-tap delete, permanent
Instant erasure — no 30-day waiting period, no hidden backups.
- ✓
Zero ad-tech, zero resale
We never sell or rent personal data. It's not our business model.
GDPR-native from day one.
Voices from the till
Loved by shops. Loved by their regulars.
Real merchants, real customers, in their own words. From neighbourhood cafes to multi-shop wine clubs, Gamma runs the loyalty rail for hundreds of independent shops across Europe.
It just works. I designed our spring coffee pool in fifteen minutes and we hit our target the first weekend. Eighty-seven percent redemption — twenty was the previous best.
Six loyalty apps got deleted off my phone the day I downloaded Gamma. Bakery stamp, gym tier, wine credit — all in the same place, all working the same way.
No hardware. That was the headline. We saved thousands on terminals across our three shops in the first quarter — and our staff actually use it because the phone is the POS.
Two apps · transparent pricing
Free to download. Free to start.
Gamma Wallet is free for customers, forever. Gamma Business is free to download and launch your first program. Pay only when you grow into advanced features.
G
Gamma Wallet
For customers
Every loyalty program you join, in one quiet app. Phone number and nickname only.
- Unlimited cards from any Gamma merchant
- Add by QR scan in under two seconds
- Community pools, memberships, stamp cards
- One-tap delete — your data, instantly gone
- iOS & Android · one app for every Gamma shop
€0Free, forever, for customers
Download Gamma WalletB
Gamma Business
For merchants
Run any of eight reward models from your phone. Free to start, simple to scale, no hardware ever.
- Eight reward models, all included
- Your first 33 clients in every pool, free
- EU compliance & €200 cap tracked automatically
- Multi-staff, multi-device access
- Advanced features (large pools, multi-shop) on a paid plan
€0Free to launch
Download Gamma BusinessFrequently asked
Straight answers.
Can't find your question? Email [email protected] — a real person will reply within one business day.
Two mobile apps. **Gamma Business** lets merchants design and run loyalty programs from their phone. **Gamma Wallet** lets customers keep every card, credit, and reward they'll ever earn in one place. Not a payment processor, not a crypto wallet.
Classic loyalty rewards past behaviour with ~20% redemption. Gamma rewards future behaviour, creates guaranteed demand through community pools, and ties every program to one-scan redemption. Our average pool redemption is **87%**.
A time-bounded reward contract between a merchant and a group of customers. It defines who can join, how long it runs, how the reward grows, and when and where value becomes redeemable.
No. Gamma manages reward contracts only — value promises between merchant and customer. We do not store money, act as a payment intermediary, or hold any crypto. Pay however you want; Gamma handles value after the purchase.
Yes, from the first line of code. Phone number + nickname (email optional). Biometrics never leave your device. EU-only servers, encrypted at rest and in transit. One-tap delete, permanent.
Yes. EU Commission guidelines cap rewards at **€200 per customer per cycle**. Gamma tracks this automatically and warns merchants before a customer reaches the threshold.
More questions? Read every Q&A in one place.
Full Q&AContact · real humans, real answers
We'd love to hear from you.
A real person will reply within one business day. Pick the form that fits — questions, suggestions, and bug reports on the left; investor and partnership enquiries on the right.