Eight Reward Models on One Loyalty Platform

Eight reward models

Pick any one. Mix them all.

Every business is different. Pick the reward model that fits yours — run one main program at a time, and layer Direct Credit on top of any of them for spendable in-store balance. All eight share the same simple mechanics, the same EU compliance, and the same one-scan redemption.

Service 01
Individual Instant Rewards
The humble stamp card, finally digital.

A fixed reward, granted on the spot. No tiers, no timing, no small print.

Service 01

Individual Instant Rewards — instant loyalty model

How it works: pick a reward (1 free coffee per 10) · display the QR · customer scans, earns, and redeems in the same appIdeal for: cafés, bakeries, small merchantsMerchant: stronger repeat behaviourCustomer: instant reward credits
Start rewarding your customers →See details →
Service 02
Layered Rewards — tiered loyalty model
Your best customers earn more. Automatically.
Tiered rewards that scale with spend

A reward that grows with loyalty. First-time visitors get a small reward. Regulars get a bigger one. The reward scales with how loyal the customer actually is, so your budget goes where it matters most.

Service 02

Layered Rewards — tiered loyalty model

How it works: Choose "Layered Reward" in Gamma Business. · Define tiers and the reward that unlocks at each. · Gamma tracks every scan and promotes customers as they qualify. · Redemptions happen at the counter like any other reward.Ideal for: Boutiques, wine shops, and specialty merchants with varied basket sizes. · Any merchant who wants to reward their best customers more.Merchant: Maximises value from every customer segment without blanket discounting.Customer: Personalised rewards and perks that grow with how much they care.
Build a tiered program →See details →
Service 03
Layered Discounts — tiered discount model
A discount that rewards patience.
Automatic discounts that grow with loyalty

Give your returning customers a better price the longer they stick around — without slashing margins from day one.

Service 03

Layered Discounts — tiered discount model

How it works: Select "Layered Discount" in Gamma Business. · Define tiers and the percentage discount each one unlocks. · Gamma places each customer in the correct tier automatically. · Discount applies on scan — no codes, no manual entry.Ideal for: Speciality shops, fashion boutiques, and service businesses with long customer lifecycles. · Merchants who want to reduce discount-dependency without losing repeat customers.Merchant: Keeps margins intact on new traffic while rewarding repeat visits that actually matter.Customer: Visible progress and a better price every time they level up.
Launch a tiered discount →See details →
Service 04
Membership Program — loyalty tiers
Turn regulars into members.
Subscriptions · VIP access · recurring revenue

Offer paid memberships with exclusive perks, priority access, and predictable monthly income — no separate platform required.

Service 04

Membership Program — loyalty tiers

How it works: set price + perks · customers join from Gamma Wallet · renewals run automatically · scan to verify at the tillIdeal for: premium boutiques, wine clubs, gyms, studios, salonsMerchant: predictable recurring revenueCustomer: real VIP treatment, insider pricing
Start a membership →See details →
Service 05
Direct Credit — store credit model
Store credit, minus the envelope.
The reward that behaves like cash in your shop

Grant credit the customer can spend across your shop, in any amount, at any visit. Flexible for them, predictable for you.

Service 05

Direct Credit — store credit model

How it works: set earning rule (per-purchase, per-milestone, per-occasion) · credits appear in wallet · customer picks how much to spend at redemptionIdeal for: multi-category shops, delis, boutiques with varied inventoryMerchant: spend stays in your ecosystemCustomer: freedom to spend their reward on what they want
Start giving credit →See details →
Service 06
Community Deposit Pool — community loyalty
Deposit together, reward everyone.
Gamma's signature model · 87% redemption

Customers pay a small deposit upfront to join the pool. Real deposits build the reward together. Hit the target together, and everyone gets a payout worth far more than they put in. Miss it, and deposits are returned in full. Everyone wins.

Service 06

Community Deposit Pool — community loyalty

How it works: Open a new pool in Gamma Business — size, duration, reward curve. · Customers opt in from Gamma Wallet and deposit their chosen amount. · As the community grows, the reward percentage rises automatically. · On closing day, balances become redeemable at your counter.Ideal for: Seasonal businesses: cafés, bakeries, wine shops, farm boxes. · Community-rooted brands with a base of committed regulars.Merchant: Guaranteed upfront revenue, predictable cash flow, 87% redemption.Customer: A better reward than any traditional loyalty program — grown by community.
Open your first pool →See details →
Service 07
Community Purchase Pool — community loyalty
Buy at the counter. Unlock with the community.
Community rewards without the upfront deposit

Same community mechanics as the deposit pool — without asking customers to pay upfront. Everyday shopping quietly turns into a shared reward at the end of the month.

Service 07

Community Purchase Pool — community loyalty

How it works: open pool · customers opt in · every eligible purchase counts · on closing day, rewards unlock for everyone insideIdeal for: high-footfall shops, bakeries, groceries, corner storesMerchant: higher baskets, more repeat visitsCustomer: everyday shopping, shared reward
Launch a Community Purchase →See details →
Service 08
Incremental Rewards — loyalty that grows per visit
The more often they come, the more they earn.
A reward that grows with every visit

Start customers at a modest reward and let it grow with every visit — a built-in reason to come back tomorrow.

Service 08

Incremental Rewards — loyalty that grows per visit

How it works: Select "Incremental Rewards" in Gamma Business. · Define the starting percentage and the step-up curve per visit. · Each scan bumps the customer's reward one step forward. · Redemption happens the usual way — one scan at the counter.Ideal for: Daily-visit businesses: cafés, juice bars, lunch spots, bakeries. · Merchants who want to encourage consistent return visits.Merchant: Sharper visit frequency and higher weekly revenue per customer.Customer: A reward that gets visibly better every time they show up.
Build an incremental program →See details →
Gamma BusinessLaunch your first programSee pricing