Eight reward models · 07

Community Purchase: Community Rewards, No Deposit Required

The same community mechanics as a deposit pool, without asking anyone to pay upfront — everyday shopping quietly turns into a shared reward at the end of the window.

Community Purchase runs the same underlying mechanic as Community Deposit — a shared reward built from real purchases — without requiring a deposit. Customers simply opt in, and every eligible purchase they make during the pool's window counts toward the group total. There's nothing to pay upfront and nothing to remember beyond shopping as usual.

On closing day, the reward unlocks for everyone who opted in, scaled to the group's real purchases. It's especially suited to high-footfall, everyday-purchase businesses — and to time-boxed campaigns tied to a real calendar moment, where a shared, time-limited goal gives customers a reason to buy now rather than later.

Who it's for

Community Purchase for New Year

A shop wanted a January promotion that felt different from a plain discount — something that rewarded customers for shopping together, not just shopping early.

A group-buy window fits a seasonal campaign naturally: the reward only unlocks once enough customers commit within the same New Year window.

Everyone who opted in shares in the same unlocked reward once the group threshold is reached.

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Community Purchase for Florists

Community Purchase for Florists

A florist wanted to turn Valentine's Day's naturally high demand into a shared reward rather than a one-off seasonal price hike.

A purchase pool works well for a short, predictable demand spike — every eligible order during the window counts toward one group reward.

A bulk-rate style bonus unlocks for everyone once enough Valentine's orders come in, with no deposit required from any customer.

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Community Purchase for Black Friday

A retailer wanted a Black Friday promotion that rewarded loyal shoppers as a group, instead of a blanket storewide discount that also went to one-time bargain hunters.

A group-buy threshold rewards opted-in regulars specifically, unlocking a storewide bonus reward once enough of them purchase during the window.

The bonus reward activates for the whole opted-in group once the threshold is hit, not for every anonymous shopper.

Try it free with Gamma Business →

How it works

  1. Open a pool in Gamma Business — window, target, and reward curve.
  2. Customers opt in from Gamma Wallet — no deposit required.
  3. Every eligible purchase during the window counts toward the group total.
  4. On closing day, the reward unlocks for everyone who opted in.
Merchant

Higher baskets and more repeat visits during the campaign window, with no upfront deposit to ask customers for.

Customer

Everyday shopping quietly turns into a shared reward, with nothing to pay upfront.

Pricing

Billed per 2-week pool period.

ClientsPrice+ Direct CreditMax investment / clientOffers / monthNotification reach
≤ 33 €0 €0 €500 333
≤ 666 €35 €43.75 €1000 6666
≤ 2999 €80 €100 €1500 92999
≤ 5333 €120 €150 €2000 125333
Above top tier Custom Custom Custom CustomCustom

Above the top tier shown, pricing is set for your account specifically.

Direct Credit can be activated on top of any reward model above, for an additional 25% of that model's own price at your tier.

Max investment per client is a ceiling per client, per pool — not on the pool's total. If a client contributes more than this during the pool's active period, anything beyond the ceiling isn't counted toward their reward. A pool's real total is the sum of every participating client's own contribution, each counted up to this ceiling.

How the €200 credit ceiling works

Separately, every client can hold at most €200 in reward credit at any single retailer, no matter how many pools they take part in. If a client already holds €140 there and a new purchase would earn more than €60 in reward, only €60 is credited — the rest is not added. A client should spend down existing credit first, then keep purchasing in the pool to build back up toward the €200 ceiling.

Push and in-app notifications never cost anything, at any tier. Email carries a small per-broadcast cost that rises with your tier.

Reactivation limits

A client can take part in a Community Purchase or Community Deposit pool at most once every 2 months, across both combined.

A retailer can activate a new Community Purchase or Community Deposit pool at most once every 2 months.

See the full pricing comparison →

Frequently asked

What's the difference between Community Purchase and Community Deposit?

Community Deposit asks customers to pay a small amount upfront to join the pool. Community Purchase needs no deposit at all — every purchase a customer already makes during the window counts toward the group reward.

Do I need a special occasion to run a Community Purchase pool?

No — it works for an ongoing everyday program too. Occasion-based windows like New Year or a holiday sale just tend to give customers a clearer reason to opt in.